By the simple expedient of being honest with his readers and inviting criticism and suggestions, Ortelius made his Theatrum a sort of cooperative enterprise on an international basis. He received helpful suggestions from far and wide and cartographers stumbled over themselves to send him their latest maps of regions not covered in the Theatrum.
The Theatrum was... speedily reprinted several times...
Lloyd A Brown, The Story of Maps, cited in Elisabeth Eisenstein The Printing Revolution in Early Modern Europe
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