Saturday, 12 September 2009

Costly signalling

I've just had a coffee at the fabulous Quirinus. They brought it to me in a little white cup with a green jug of milk and a glass of water and a biscuit. They could have brought it in a plastic beaker, it would have tasted the same. But man, what a difference it makes to how it feels!
Conclusion: costly signalling is pervasive, and good crockery matters.